Capstone Projects

ORCID

Joshua King: https://orcid.org/0009-0009-8186-1569

MSU Affiliation

Data Science Academic Institute

Advisor

Dr. Jingyi (Catherine) Shi

Editors

Dr. Jingyi (Catherine) Shi Randall Campbell PhD

Abstract

Previous studies of financial input on athletic programs’ performance largely focus on a holistic perspective of expenditures, finding that an increase in total expenditures is significantly associated with qualifying for the NCAA tournament in collegiate baseball and basketball. In this paper, we investigate the financial impact on NCAA men’s basketball programs’ success at a more granular level,using data from publicly available Financial Reporting System (FRS) reports for men's basketball seasons spanning 2016–2023 (excluding 2020), combined with historical NCAA tournament data and player performance metrics. The findings here offer advantages over existing holistic expenditure analyses and general logistic models by identifying key high-impact areas for investment and how these areas vary across institutional levels. These results are of particular importance under the ongoing implementation of name, image, and likeness (NIL) into NCAA athletics.

DOI

https://doi.org/10.54718/PQKJ9866

Publication Date

2025

Temporal Coverage

2016-2023

Keywords

Sports Economics, Men's Basketball, Sports Analytics, Data Science

Disciplines

Business Analytics | Data Science | Finance and Financial Management | Statistical Models

ncaambb_avg.csv (128 kB)
Preproccessed Data File: Already includes windowed and averaged expense categories.

Capstone Notebook.ipynb (1228 kB)

Available for download on Friday, January 01, 2027

Share

COinS