Capstone Projects
ORCID
Joshua King: https://orcid.org/0009-0009-8186-1569
MSU Affiliation
Data Science Academic Institute
Advisor
Dr. Jingyi (Catherine) Shi
Editors
Dr. Jingyi (Catherine) Shi Randall Campbell PhD
Abstract
Previous studies of financial input on athletic programs’ performance largely focus on a holistic perspective of expenditures, finding that an increase in total expenditures is significantly associated with qualifying for the NCAA tournament in collegiate baseball and basketball. In this paper, we investigate the financial impact on NCAA men’s basketball programs’ success at a more granular level,using data from publicly available Financial Reporting System (FRS) reports for men's basketball seasons spanning 2016–2023 (excluding 2020), combined with historical NCAA tournament data and player performance metrics. The findings here offer advantages over existing holistic expenditure analyses and general logistic models by identifying key high-impact areas for investment and how these areas vary across institutional levels. These results are of particular importance under the ongoing implementation of name, image, and likeness (NIL) into NCAA athletics.
DOI
https://doi.org/10.54718/PQKJ9866
Publication Date
2025
Temporal Coverage
2016-2023
Keywords
Sports Economics, Men's Basketball, Sports Analytics, Data Science
Disciplines
Business Analytics | Data Science | Finance and Financial Management | Statistical Models
Recommended Citation
King, Joshua J. and Campbell, Randall, "The Money Behind March: Linking Financial Metrics to NCAA Basketball Success" (2025). Capstone Projects. 2.
https://scholarsjunction.msstate.edu/data-capstone/2
Preproccessed Data File: Already includes windowed and averaged expense categories.
Capstone Notebook.ipynb (1228 kB)
Included in
Business Analytics Commons, Data Science Commons, Finance and Financial Management Commons, Statistical Models Commons
