Newspaper Clipping, World Journal Tribune, New York, Ad Leader a Believer, January 26, 1967

Authors

Files

Description

This article from the World Journalism Tribune in New York covers the 1937 five point "pace-setting" sales program presented to the International Newspaper Advertising Executives Association by it's new president, Merrell M. Dubois. The article lays out the points made by DuBouis and also provides other insights in the newspaper advertising field. Photographs of several people mentioned are included with the article, with John Calene, husband of Elisabeth Ray Calene, the daughter of Dr. Leighton Webb Ray.

Publication Date

1-26-1967

Time Period

1960-1969

Subjects

Newspapers; Clippings (Books, newspapers, etc.); Newspapers--Sections, columns, etc.; Advertising, Newspaper

Keywords

newspaper clippings; advertising agencies; International Newspaper Advertising Executives Association

Object Type

text

Format (original)

newspaper clipping

Format (digital)

PDF

Digital ID

MFM_MSS_004_1967-01-26_Ad-Leader-a-Believer_001

Source

Mississippi State University Libraries, Archives and Special Collections Division, Manuscripts Unit, Hays-Ray-Webb Collection, Box 1, Folder 10

Repository

Manuscripts Unit

Digital Publisher

Mississippi State University Libraries (electronic version).

Rights

Copyright protected by Mississippi State University Libraries. Use of materials from this collection beyond the exceptions provided for in the Fair Use and Educational Use clauses of the U.S. Copyright Law may violate federal law. Permission to publish or reproduce is required.

Contact Information

For more information about the contents of this collection, email sp_coll@library.msstate.edu.

Recommended Citation

Hays-Ray-Webb collection, Archives and Special Collections Division, Mississippi State University Libraries, Mississippi State University