Theses and Dissertations

Advisor

Soares, Julia

Committee Member

Jaeger, Allison

Committee Member

Moss, Jarrod

Date of Degree

5-16-2025

Original embargo terms

Immediate Worldwide Access

Document Type

Graduate Thesis - Open Access

Major

Psychology

Degree Name

Master of Science (M.S.)

College

College of Arts and Sciences

Department

Department of Psychology

Abstract

Artificial intelligence (AI) photo generators generated more than 15 billion images in the past year alone (Valyaeva, 2023). To subdue concerns about misinformation, many online platforms have mandated that content generated with AI be labelled as such (Bond, 2023), but the efficacy of these warning labels is largely unknown. Previous research shows that the presence of an image affects how much we trust the information we are exposed to, so we would expect these AI-generated images to influence people’s beliefs. The purpose of the present research was to examine how AI-generated warning labels influence people’s trust in claims presented with apparent AI-generated images. Three experiments investigated subjective feelings of truth (i.e., truthiness) and memory for statements presented alongside images labelled with warnings disclaiming they were “AI-generated” to determine the effect such labels and photos have on the truthiness of information.

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