Theses and Dissertations

Issuing Body

Mississippi State University


Riley, John Michael

Committee Member

Morgan, Kimberly L.

Committee Member

Harrim, Ardian

Date of Degree


Original embargo terms

MSU Only Indefinitely

Document Type

Graduate Thesis - Campus Access Only



Degree Name

Master of Science


College of Agriculture and Life Sciences


Department of Agricultural Economics


The Blueberry Promotion, Research, and Information Order enacted in August of 2000 resulted in increased production and consumption of blueberries in the United States. As blueberry plantings increased, grower profitability was threatened. A mail survey addressed to blueberry growers of four Southeastern states. A binary logit model analyzed the grower’s decision of organic adoption and a cumulative logit analyzed those growers not producing organic blueberries but indicated some likelihood in the future. Results were based on 234 eligible responses. Positive significant relationships existed between organic blueberry growers and total acres of blueberry production, transfer of ownership of the blueberry operation and the average fresh price received of blueberries. Growers that indicated some likelihood of adopting organic blueberries in the future showed significant positive relationships with those willing to take more risks, transfer of ownership of the blueberry operation, concern about stability of blueberry prices and those of Hispanic descent.