Moving Beyond Assumptions: The Use of Virtual Reference Data in an Academic Library
MSU Affiliations
University Libraries
Item Type
Article
Abstract
The Mississippi State University Libraries' Virtual Reference Service collected statistics about virtual reference usage. Analysis of the data collected by an entry survey from chat and e-mail transactions provided librarians with concrete information about what patron groups were the highest and lowest users of virtual reference services. These data provide insight on how to proceed with marketing strategies by identifying patron groups that are aware or unaware of the services, based on their level of usage. This information assists librarians in their reference and liaison roles as they build relationships with their patrons.
Publication Date
1-13-2012
Publication Title
portal: Libraries and the Academy
Publisher
Johns Hopkins University Press
First Page
23
Last Page
40
DOI
https://doi.org/10.1353/pla.2012.0006
Recommended Citation
Nolen, David S.; Powers, Amanda Clay; Zhang, Li; Xu, Yue; Cannady, Rachel E.; and Li, Judy, "Moving Beyond Assumptions: The Use of Virtual Reference Data in an Academic Library" (2012). Publications. 29.
https://scholarsjunction.msstate.edu/works_publications/29