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Creativity is a complicated concept that has a variety of connotations: for some, it’s fun, a little crazy, maybe unpredictable. For others, it’s disruptive, irritating, and perhaps even threatening. It is sometimes associated with the color blue. More seriously, because of its ability to add depth and breadth to experiences, creativity has been linked with a higher quality of life in the creative person as well as in those with whom they interact. It is essential for organizations, governments, and everyday life because it is integral to how we solve problems, reinvent ourselves, determine new ways to do things, or develop a new system, product, instructional technique, or e-resource management tool. It has been suggested that creativity is essential to innovation and strategic planning in libraries. It is because of creativity that we are able to move beyond the status quo and thus improve ourselves and our profession.
Association of College and Research Libraries
Falciani-White, Nancy, "Creativity: A Toolkit for Academic Libraries" (2021). Hosted Print Material. 8.