This brief’s focus is on four western North Carolina counties: Macon, Jackson, Swain, and Graham, how county trade pull factors (CTPF) can be used to measure the success that CREATE BRIDGES teams have in their efforts to strengthen rural retail economies. With CTPF based on per capita sales tax revenue, those revenues are often directly associated with the tourism industry. Such tourism industry data from the CREATE BRIDGES counties and the other 17 counties of the West District of North Carolina Cooperative Extension (NC State Extension, Extension Information Technology [Cartographers], 2022) are shown to offer a regional perspective of the economic pull that counties in the region have.

Publication Date


Research Center

Southern Rural Development Center



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