Theses and Dissertations
Issuing Body
Mississippi State University
Advisor
Giesen, Martin J.
Committee Member
Sinclair, Colleen H.
Committee Member
Moore, Robert
Date of Degree
8-9-2008
Original embargo terms
MSU Only Indefinitely
Document Type
Graduate Thesis - Campus Access Only
Major
Psychology
Degree Name
Master of Science
College
College of Arts and Sciences
Department
Department of Psychology
Abstract
The Recording Industry Association of America claims to lose millions of dollars each year from music piracy (RIAA, 2007). However, instead of causing loss, digital music piracy may activate norms of reciprocity in music pirates. When pirating music, people may feel some obligation to reciprocate by purchasing music or related merchandise. The theory of planned behavior was used to investigate such a possibility and to provide a framework for scale development. Reliable scales were developed for all measured constructs. Regarding piracy, the RIAA’s claim may have some merit. Specifically, previous piracy was associated with decreased reported likelihood to purchase music. However, previous piracy was associated with increased intent to make future music-related purchases. Reciprocity partially mediated this relationship.
URI
https://hdl.handle.net/11668/16308
Recommended Citation
Jinkerson, Jeremy, "Does music piracy influence purchase intention :adapting Ajzen's theory of planned behavior model" (2008). Theses and Dissertations. 1560.
https://scholarsjunction.msstate.edu/td/1560