Theses and Dissertations
Issuing Body
Mississippi State University
Advisor
Shim, Jung P.
Committee Member
Templeton, Gary
Committee Member
Marett, Kent
Committee Member
Ponder, Nicole
Committee Member
Otondo, Robert
Date of Degree
12-11-2009
Document Type
Dissertation - Open Access
Major
Business Information Systems
Degree Name
Doctor of Philosophy
College
College of Business
Department
Department of Management and Information Systems
Abstract
Developments such as the ubiquity of electronic networks and the breadth of digital platforms beyond simple forums have lead to major economic and social transformations worldwide (Agarwal et al, 2008). This research will explore developments in the area of social networking using Internet technology in order to determine factors that lead to success. Despite considerable growth among the number of online communities available, very few are successful at retaining members and continued usage by its members (Ma & Agarwal, 2007). The purpose of this dissertation is to determine factors leading to a successful social networking site (SNS). Through the unification of the IS success model and social capital theory, a new model is develop called the SNS success model. The result of this study support eight hypotheses with one hypothesis unsupported. It was shown that content quality, system quality, and trust positively affect social capital and user satisfaction. User satisfaction positively affects continued use intention. Social capital was shown to support user satisfaction but the relationship with continued use intention was non-significant. Further investigation demonstrated that the relationship between social capital and continued use intention was fully mediated by user satisfaction. This study contributes to knowledge by developing a model displaying success factors for SNS success. Further, it demonstrates the relationship between social capital and continued use intention through the mediation of user satisfaction. This study serves as a foundation of research in the emerging area of SNSs. It also has practical implications for practitioners to help SNS administrators understand factors that influence usage. Recommendations for future research and practical implications for SNS administrators are also discussed.
URI
https://hdl.handle.net/11668/17110
Recommended Citation
French, Aaron Michael, "Social Networking Systems Success Model: Assessment And Validation Of The Is Success Model In Social Context" (2009). Theses and Dissertations. 3976.
https://scholarsjunction.msstate.edu/td/3976
Comments
SNS Success Model||Social Capital||Social Network Sites||IS success