Theses and Dissertations
Issuing Body
Mississippi State University
Advisor
Swortzel, Kirk A.
Committee Member
Newman, Michael E.
Committee Member
Smith, Rebecca C.
Date of Degree
5-13-2022
Document Type
Graduate Thesis - Open Access
Major
Agricultural and Extension Education
Degree Name
Master of Science (M.S.)
College
College of Agriculture and Life Sciences
Department
College of Agriculture and Life Sciences
Abstract
The implementation of agritourism in the U.S. has increased in recent years. Agritourism provides social and economic benefits to rural communities, leads small-scale farms to achieve financial viability, and offers clientele an entertaining opportunity to meet local producers. Although multiple resources exist to educate individuals interested in pursuing agritourism business ventures, related materials cannot be generalized to Mississippi due to inapplicable data. This study aimed to gain knowledge about Mississippi’s agritourism clientele by administering surveys to attendees of the 2021 Mississippi State Fair. The survey instrument was amended from a previous study conducted by Nasers and Retallick (2009) in Iowa. Although most of the results corresponded with findings in similar studies, numerous recommendations were made that were specific to Mississippi farmers and agritourism operators.
Recommended Citation
Turnipseed, Alexis Kate, "Knowing your audience: Identifying the demographic characteristics, consumer trends, participation levels, and activity preferences of Mississippi’s agritourism clientele" (2022). Theses and Dissertations. 5420.
https://scholarsjunction.msstate.edu/td/5420