Theses and Dissertations

Issuing Body

Mississippi State University

Advisor

Morrison, Carley Calico

Committee Member

McCubbins, OP

Committee Member

Denny, Marina D.

Committee Member

Lemley, Stephanie M.

Date of Degree

5-13-2022

Document Type

Graduate Thesis - Open Access

Major

Agricultural and Extension Education

Degree Name

Master of Science (M.S.)

College

College of Agriculture and Life Sciences

Department

School of Human Sciences

Abstract

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; Holt & Cartmell, 2013; Howard et al., 2017; Verbeke, 2005). However, little research has been conducted on the impact social media may have on college students’ perceptions of agriculture or their purchasing decisions as a consumer (Howard et al., 2017). Therefore, this study further explores this area of research.

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