Mississippi State University
Morrison, Carley Calico
Denny, Marina D.
Lemley, Stephanie M.
Date of Degree
Graduate Thesis - Open Access
Agricultural and Extension Education
Master of Science (M.S.)
College of Agriculture and Life Sciences
School of Human Sciences
Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; Holt & Cartmell, 2013; Howard et al., 2017; Verbeke, 2005). However, little research has been conducted on the impact social media may have on college students’ perceptions of agriculture or their purchasing decisions as a consumer (Howard et al., 2017). Therefore, this study further explores this area of research.
Allen, Shannon K., "Plugging into a new age: the impact of social media use on undergraduate students’ perceptions of production agriculture and consumer decisions" (2022). Theses and Dissertations. 5465.