Theses and Dissertations

Issuing Body

Mississippi State University

Advisor

Zimmerman, Matthew H.

Date of Degree

5-2-2019

Document Type

Graduate Thesis - Open Access

Major

Kinesiology

Degree Name

Master of Science (M.S.)

College

College of Education

Department

Department of Kinesiology

Abstract

Media framing is present in everything one observes on social media. In athletics, mainly collegiate football, media framing goes into each and every detail that goes out to the public. With Power 5 sports, such as the Southeastern Conference, football is one of the most profitable, newsworthy and highly recruiting-based sports out there. Therefore, the planning that goes into all of the social media channels, specifically on the website called Twitter, is planned down to a science. However, there are times where that is not the case, as crises can arise at any given moment. This research explains how seven SEC football sports information contacts were interviewed about their social media habits for any and all situations that could arise on their platforms, and how they plan to handle it while keeping the brand, overall message and trust of its fanbases.

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