Theses and Dissertations

Issuing Body

Mississippi State University


Zimmerman, Matthew H.

Date of Degree


Document Type

Graduate Thesis - Open Access



Degree Name

Master of Science (M.S.)


College of Education


Department of Kinesiology


Media framing is present in everything one observes on social media. In athletics, mainly collegiate football, media framing goes into each and every detail that goes out to the public. With Power 5 sports, such as the Southeastern Conference, football is one of the most profitable, newsworthy and highly recruiting-based sports out there. Therefore, the planning that goes into all of the social media channels, specifically on the website called Twitter, is planned down to a science. However, there are times where that is not the case, as crises can arise at any given moment. This research explains how seven SEC football sports information contacts were interviewed about their social media habits for any and all situations that could arise on their platforms, and how they plan to handle it while keeping the brand, overall message and trust of its fanbases.