Reader Time Investment as a Partial Impact Measure of Online Extension Content
MSU Affiliation
Extension Service (MSUES); Coastal Research and Extension Center
Creation Date
2026-06-30
Abstract
Information published online can help many vineyard workers better understand concepts that relate to job performance. The eXtension Grape Community of Practice (GCoP) created numerous articles and other content to extend information to their community of interest. Assessing impact of these interactions is difficult however, using economic models such as opportunity cost could help assign monetary value to each page view. Although it presents an incomplete picture of the impact of the article, deriving the opportunity cost allows authors of online articles to assess how readers value their time and the investment they are willing to make to read online information. © 2014 Extension Journal Inc.
Publication Date
4-1-2024
Publication Title
Journal of Extension
Publisher
Extension Journal, Inc. (EJI)
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Stafne, E. T., & Fidelibus, M. W. (2014). Reader Time Investment as a Partial Impact Measure of Online Extension Content. Journal of Extension, 52(2), Article 29. https://doi.org/10.34068/joe.52.02.29
