Successful Marketing Strategies for Scholarly Communications

Authors

• Agnes Gambill West, Appalachian State University
• Sophia Mosbe, Santa Clara University
• Julie Shedd, Mississippi State UniversityFollow

ORCID

Shedd: https://orcid.org/0000-0002-7508-9033

MSU Affiliation

University Libraries

Creation Date

2026-10-02

Abstract

This article discusses four successful marketing strategies that scholarly communications professionals can use to amplify the impact of their scholarly communications programs.

Keywords

scholarly communications, marketing, library and instructional services, outreach, engagement

Publication Date

8-2026

Publication Title

RUSQ: A Journal of Reference & User Experience

Publisher

Reference and User Services Association

First Page

21

Last Page

26

Recommended Citation

West, A. G., Mosbe, S., & Shedd, J. (2026). Successful Marketing Strategies for Scholarly Communications. RUSQ: A Journal of Reference and User Experience, 61(4), 21. https://doi.org/10.5860/rusq.61.4.8784