Injecting Extension into the American Zeitgeist
MSU Affiliation
Extension Service (MSUES); Coastal Research and Extension Center
Creation Date
2026-06-30
Abstract
Extension is a product of times past and needs to be updated and upgraded for today's world. "Zeitgeist" is a German term that encompasses the moral, cultural, and intellectual climate that exists within a certain time and place. Defining how this relates to Extension is not easy. Extension should examine popular culture and realize that story-driven and relatable visual media, such as television and film, are what capture the public interest. Extension must tap into that to assimilate with the younger demographics. Ultimately, we in Extension are responsible for telling and being the heroes of our own story.
Publication Date
6-1-2015
Publication Title
Journal of Extension
Publisher
Extension Journal, Inc. (EJI)
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Rights
© 2015 Extension Journal Inc.
Recommended Citation
Stafne, E. T. (2015). Injecting Extension into the American Zeitgeist. Journal of Extension, 53(3), Article 2. https://doi.org/10.34068/joe.53.03.02
