Author ORCID Identifier
Abstract
While Extension educators recognize the potential of digital tools for outreach, there are still barriers to adoption, effective implementation, and acceptance. The goal of this study was to evaluate Extension educators’ perceptions concerning quick-reponse (QR) codes in outreach activities, including their effectiveness, integration, and barriers faced when using them. The study used a qualitative approach in the form of semi-structured interviews of twelve Extension professionals purposely sampled from the Ozark region of the Arkansas Cooperative Extension Service. Participants perceived the effective use of the technology to be related to their target clients’ age and technological proficiency. Additionally, Extension professionals reported that using the tool reduced printing costs, saved time, and was a more convenient way to give information, dependent on the setting. Regarding the integration of QR codes, the participants used more visually graphic codes, alongside other methods, to reach specific audiences. Participants used the codes to send out registration forms, surveys, and evaluations to clients. Concerns about digital security, problems connected to accessibility, and variable degrees of technology knowledge among users were highlighted as the key barriers. This study recommends targeted use of QR codes based on audience characteristics and a hybrid approach that combines digital tools with traditional methods.
Recommended Citation
Fanyinkah, K. D.,
Miller, J. D.,
Cox, C.,
&
Doss, W.
(2026). Making Digital Connections: Extension Educators’ Perceptions and Use of QR Codes.
Journal of Human Sciences and Extension, 14(1), 4.
DOI: https://doi.org/10.55533/2325-5226.1583
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