This research identified themes when exploring the Dietary Guidelines for Americans’ (DGA) attributes of relative advantage, compatibility, complexity, trialability, and observability to provide information for the design and structure of a nutrition education program for the Mississippi Communities of Healthy Living Nutrition Intervention. Diffusion of Innovations theory was used to develop education sessions to promote the adoption and consumption of a DGAbased healthy diet innovation in the Lower Mississippi Delta. Two focus groups were conducted with a purposive sample of 13 women in the community as well as one expert panel of six registered dietitians. Major themes identified for the DGA were Balanced Nutrition, All-inclusive, and Protective as the relative advantage; Adaptability when exploring compatibility; low complexity as Simple to Follow and Convenient and Portable; Gradual Change and Taste Tests when discussing trialability; and Modeling for observability. A Generational theme reflected participants’ desire to impart healthy behaviors to future generations. Results were used to operationalize attributes and develop 12 lesson plans.



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